Social Media &
the Tourism Industry

The economic backbone of the Turks & Caicos Islands is essentially the tourism industry. Marketing in the Turks & Caicos can be effective; however, if you’re targeting tourists who are NOT on island- your main form of marketing should be social media focused. Social media has the potential to access people all around the world, and through strategic online marketing we can give tourists a reason to visit Turks & Caicos and become consumers of your business. We want to help your business take advantage of social platforms to help reach your target audiences, appeal to tourists and locals alike, and assist you in becoming as profitable as possible.

 

Social Media on the Rise

Social media is the portal directly connecting you and your consumers in an instant. Ever changing and always evolving; social media is becoming more relevant and entirely unavoidable. With over 3.8 billion users engaging with social media, reaching your target audience has never been more viable. However, with such large numbers, getting swept under the rug can be a dangerous downfall to a business if social media is not done correctly or effectively. Your social media presence and strategy can positively contribute to your brand awareness and authority, user engagement and consumer interest. One of the most accessible and popular forms of marketing- reach your customers that you didn’t even know you had with the click of a button.

 

Learning the Basics

Are you ready to go social? We can help make it happen. Here is a bit more information on commonly used social platforms and how they can benefit you and your company.

 

The Popular Social Network

Facebook

Facebook is by far the most popular social media platform with over 2.6 billion users across the globe and the highest user rate. If you're looking to target a well-rounded audience, Facebook is the way to go as it has the most evenly distributed user demographics. This platform is great for boosting brand awareness, as well as sales potential, through the Facebook Advertising Tool which allows you to narrow your post reach to your target market and ideal customers

 

 

The Photo-Sharing Network

Instagram

Instagram has the second most devoted users of any social media platform with over 60% of its users logging in daily, allowing you to interact with your followers and clients on a regular basis. If you're looking to target a younger audience, Instagram is your ideal platform as 43% of its users are within the 18-29 age range.  Instagram is an excellent way to market your brand through the use of hashtags. Having a specific hashtag for your company can help increase engagement, user reach, total impressions and overall page following.

 
 

The micro-blogging network

Twitter

Twitter is a platform with high activity and dedicated users when compared to other social media networks. We would suggest using Twitter to post fast news including the latest company updates, exclusive offers and discounts, and new products or services you offer. Twitter is uniquely a non-visual driven platform, which has the potential to offer diversity through your marketing campaigns. 

 

The Video-Sharing Network

YouTube

With an average of 1 billion hours of video viewed daily, YouTube is easily the leading video-sharing social media network. Utilizing the YouTube platform to share content and brand your business can maximize your potential audience immensely. Video advertising is increasingly becoming more relevant in the social media industry, as it has the ability to share visual experiences with viewers and leave them wanting more.

 
 

The Professional social network

LinkedIn

LinkedIn is known as the "professional social network" as it is a place for businesses and professionals make connections and engage. LinkedIn is the second most popular social platform, with 79% of users being 35 and older and 38% having an income of greater than $75K. Linked in can help create new connections to aid in business prosperity by easing the tedious work of HR recruitment and funnelling those who are directly interested in your company. If you are looking to reach a more mature and professional audience, allow us to set up your professional business profile.

 

Managing your online presence

Google My Business

Google My Business is the directory tab found on the top right hand side of your internet browser when someone searches for your business. This can make a very big first impression to those trying to find out more about you. This will include your name, address, scheduled hours, services and about you, and can include several images. It is important that it is detailed, organized and informative with aiding visuals.